For digital, creative, and advertising agencies
Create invoices for retainers, projects, hourly work, and other agency services.
How it works
Show the proposed scope and price before work starts. A quote is not a contract.
Record the date, work performed, hours, and rate. Creating a timesheet does not copy those hours into the Invoice Generator.
Bill retainers, project fees, hourly work, milestones, or approved expenses on the client invoice.
Summarize invoices, payments, credits, and the outstanding balance for ongoing clients.
After payment is received, create a receipt documenting the amount paid.
Before the work
Agencies may quote monthly services, project work, strategy engagements, creative deliverables, website work, campaign management, or other agreed services.
A quote communicates the proposed scope and price. It does not create a contract. See Estimate vs. Quote if you need the difference between those two documents.
Billable time
For hourly or time-based engagements, record the date, work performed, hours, and rate before preparing the client invoice. Creating a timesheet does not copy those hours into the Invoice Generator.
| Date | Description | Hours |
|---|---|---|
| May 12, 2026 | Campaign strategy | 4 |
| May 13, 2026 | Creative production | 6 |
| May 14, 2026 | SEO services | 5 |
Billing
An agency invoice can include monthly retainer fees, fixed project fees, hourly services, milestone charges, approved expenses, pass-through costs where agreed, discounts, applicable taxes, and payment terms.
List each as a line item in the Invoice Generator so the client can see what is being billed.
Worked example
Amounts are examples only—not typical agency rates.
| Description | Amount |
|---|---|
| Strategy & account management | $2,000 |
| SEO services | $1,500 |
| Content production | $2,000 |
| Paid media management | $1,250 |
| Total | $6,750 |
Retainers
Agencies often agree to a recurring monthly fee for a defined scope or level of service. The invoice can identify the service period and the agreed retainer amount.
Monthly retainer
$7,500
Billing period
September 2026
Create a new invoice each time a retainer is billed. Invoice-Generator.com does not create recurring invoices automatically. See Retainer Agreements for how retainers are often documented.
Projects
Agencies may agree to a single amount for defined project work. List the project and fee directly on the invoice.
Brand strategy project
$12,000
Website redesign
$20,000
These amounts are examples only. The Invoice Generator does not track project deliverables.
Milestones
For a larger project, create a separate invoice for each agreed milestone.
Website project total
$30,000
Project start — $10,000
Design approval — $10,000
Launch — $10,000
The Invoice Generator does not create milestone invoices automatically. See Progress Invoicing for billing work in stages.
Hourly work
If the engagement is time-based, multiply billable hours by the agreed hourly rate.
Billable hours × agreed hourly rate = amount billed
25 hours × $175 = $4,375
$175 is an example, not a typical rate. Record the hours on a timesheet, then enter them on the invoice.
Charging by the hour?
Record dates, descriptions, and hours on a timesheet.
Enter those hours and the agreed rate as invoice line items.
Combined billing
Separate line items make mixed billing easier to understand. This is not accounting advice about revenue recognition or expense treatment.
Monthly retainer — $5,000
Additional design project — $2,500
Approved travel expense — $450
Total $7,950
Third-party costs
Agencies may sometimes bill agreed third-party costs separately, such as printing, production, stock assets, freelancers or subcontractors, event costs, or other approved project expenses.
Do not assume every third-party cost should be marked up or passed through. That depends on the client agreement. This is not tax or accounting guidance.
If the client agreement allows agency-managed media or advertising costs to be billed through the agency, those charges can be listed separately from agency service fees. Invoice-Generator.com does not track media spend, reconcile ad platforms, or calculate agency commissions.
Payment
A due date can be due on receipt, Net 15, Net 30, or a specific calendar date. None of these is standard for every agency engagement.
See Invoice Payment Terms for common wording.
Optional
If the agency and client agree to an early-payment discount, calculate the discounted amount and deadline before adding the terms to the invoice. That is a choice, not a recommendation.
If payment is late
If your client agreement permits a late fee, use the Late Payment Fee Calculator to calculate the amount based on the agreed terms. This page does not say whether a late fee is permitted or enforceable.
Ongoing clients
When a client has multiple invoices, payments, or credits, an account statement can summarize activity and the outstanding balance. Invoice-Generator.com does not sync accounts receivable automatically.
See Customer Statements for how statements are used alongside invoices.
After payment
After payment is received, create a receipt documenting the amount paid.
Invoice contents
A marketing agency invoice commonly includes the items below. Not every item is legally required.
Steps
Documents
Retainer client
Agree the monthly services and fee before billing starts.
Bill the retainer for the service period.
Summarize invoices, payments, and the balance.
Document the amount paid with a receipt.
Hourly client
Propose the hourly arrangement before work starts.
Record dates, descriptions, and hours.
Bill hours × the agreed rate.
Create a receipt after payment.
Project client
Show the proposed work and total fee.
Create a separate invoice for each agreed stage.
Bill any remaining project amount.
Create a receipt after payment.
Toolkit
Summarize invoices, credits, payments, and balances.
Resources
Learn how retainer agreements work, the main types, how to invoice a retainer, and how they differ from recurring invoices, deposits, and progress billing.
Read guide
Progress invoicing lets you bill large projects in stages as work is completed—how it works, methods, a worked example, and how it differs from deposits.
Read guide
Estimate vs quote explained simply. Learn what each document means, when to use it, how they lead to an invoice, and which to send your customer first.
Read guide
Learn the difference between a quote and an invoice, when each becomes legally binding, and how both fit your sales workflow—with free templates and examples.
Read guide
Learn how invoice payment terms like Net 30, Net 15, and Due on Receipt work, how to choose the right ones, and how to get paid faster—with examples.
Read guide
Learn what customer statements are, how they differ from invoices, what to include, and when to send them so you get paid faster—with examples.
Read guide
Learn how to charge invoice late fees the right way—legal basics, fair rates, wording examples, and calculations that get you paid without losing clients.
Read guide
Recover unpaid invoices with a calm, step-by-step collections process—from friendly reminders to escalation—while protecting customer relationships.
Read guideNext step
Reminders and account statements often recover overdue invoices. If those steps are not enough, Collbox handles professional collections for you.
FAQ